Project Summary
This redesign reframed the feature around what users actually need to do: understand what’s at risk, and respond quickly.
Designed for the Museum Council at the Museum of Fine Arts, Boston, this bespoke silent auction app let attendees browse and bid without hovering over auction tables all night. Working on a highly compressed timeline with one developer, the focus was on keeping participation social, unobtrusive, and friction-light.
The experience intentionally delayed account creation and payment until a guest committed to bidding, allowing casual exploration without interruption. By minimizing upfront commitment and using familiar native patterns, the app supported a high-end event atmosphere while quietly driving participation and donations.
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